Is your website working for your business? This may seem like an interesting question. Why should my website be working for my business? It’s just a digital brochure. For a lot of businesses, their website is their most undervalued sales vehicle. It is viewed as a liability instead of an asset. Your website can be your greatest asset. You just need it to be built strategically focused on conversion instead of only communicating your message.
We are your website department.
What would your life look like as a business owner if you never had to deal with your website again? Pretty nice, right? That’s why Imphasis launched Your Website Department. As your website department, we take care of anything and everything you need regarding your website, within reason. Instead of spending all your time working on website updates and page additions, or hiring an intern or lower level marketing person… or three :(, hire a professional team who already knows the ins and outs of your website because we built it!
Now, I know what you might be thinking. “Why do I need an entire website department? A website really isn’t that much work, is it?” And that is a really good question.
Something we say a lot around her is that “websites are no longer set and forget.” Websites are constantly evolving like you are as a person, as your business is, and as the world does. With this constantly changing environment, it is important to be proactive and ready to act at a moment’s notice. That’s kind of hard to do if you’re busy running a company. That’s where we come in. We are here to do as much or as little as you’d like us to. (For our more basic website care and maintenance plans, be sure to look into Imphasis Website Care.)
Why you should hire a professional
web design agency.
There are many reasons to hire a professional website design agency over using a free website builder, a paid website builder, or even having a friend or relative design your website. No, we are not saying it will be bad, it just probably won’t get the results you’re looking for.
If you are looking to go the “do it yourself” route using the website that starts with a “W”, the first thing we would say is, you’re probably not busy enough to invest in a website. If you have the time to build a website, you should be out building your client base instead of wasting time and money. If you have a decent amount of leads coming in, spend your time on tasks that move the needle even further than learning to build a website will. Another thing we would say is, read the terms of service. With most of these free website, you don’t actually own the website, they do. When you hire a professional website design or marketing agency to build your site, all rights of ownership are transferred to you upon completion of the project.
If you’re having a friend or family member build your business website, we would like to ask if web design is their full time job. If it is, then that’s probably fine. They most likely know the strategy needed to build a website that works. If they don’t, at the very least, hire a website consultant or strategists to create a plan for your friend or family member to follow when they build your website.
If you don’t want to go through all the pain of making sure you’re in good hands when it comes to having a professional business website built that is designed to turn your browsers into buyers, be sure to contract a company like Imphasis. We specialize in building conversion-centric websites that bring in leads that turn into real dollars in your pocket while giving you peace of mind and freedom.