Is your website working for your business? This may seem like an interesting question. Why should my website be working for my business? It’s just a digital brochure. For a lot of businesses, their website is their most undervalued sales vehicle. It is viewed as a liability instead of an asset. Your website can be your greatest asset. You just need it to be built strategically focused on conversion instead of only communicating your message.
When it comes to website functionality, it is a lot more than words on a page. Your message needs to be clear, your offering needs to be compelling, and your call to actions need to be plentiful.
Are you getting the results you need from your website?