The Imphasis Website Accelerator Framework
The Website Accelerator is much more than just a pretty website. You need to make sure you’re attracting the right audience, using the correct messaging, and displaying powerful call to actions. Your website should act as your #1 sales person and be able to turn your website browsers into buyers. That’s why the Website Accelerator exists: to finally get an ROI from your business website.
The reason a lot of business owners have websites that don’t get results is that their designers started with tactics first instead of the strategy. The first step of the Imphasis Website Accelerator is to create your Website Marketing Action Plan (MAP). Your Website MAP is the strategy that will help your website get results. We need to take your customer through seven stages: Like, Know, Trust, Try, Buy, Repeat, and Refer. A lot of sites jump straight to “buy” and that’s when your customers say, “Bye!”
Build Your Foundation
Once we have the information we need, we will create a sitemap and lay out all the words for the website. So we know exactly which pages we are working with and how the content will interact with them.
Grow & Design
Instead of trying to explain what we are doing using a bunch of website development and marketing jargon, we will build an interactive prototype in the browser to show you how our solution is going to work. Pay no attention to the design at this stage as we are focusing on functionality and not how pretty it looks at this phase.
Ignite & Launch
Finally, we are going to take a couple of weeks to make sure everything looks great and is tested before launching your beautiful new tool and show it off to the world. Once it is ready, we will throw a BIG party and celebrate this step in your business!
Websites aren’t really “set and forget” anymore. Especially the ones we build. They need constant nurturing to perform at their best and to continue getting great results for you. Like a car or house, you will need routine and preventative maintenance to ensure it is in tip-top shape. LEARN MORE ABOUT OUR WEBSITE CARE PLANS