Okay. Okay. Okay.
I’m just going to dive right in and say if you measure your marketing results you can see that it is generating revenue, not just an expense. And if it is costing you more than it is making you, you can change that because you’re measuring it, right?
For those of you not measuring your marketing results, start. The reason you think marketing is a waste of money is that you aren’t doing it right. Sometimes it is a simple as clarifying your message and making a couple of tweaks on your website.
Sometimes it is much more in-depth than that.
Is marketing costing you too much money? Schedule a call with one of our Imphasis marketing experts to learn one great tip on how to make your marketing work for you.