Marketing Myth Busters
MYTH: Having a Good Website is Enough
[presto_player id=11518]This is one I have conflicting views about. To be honest, some businesses don’t even NEED a website. That isn’t to say I don’t think they should have one, but they’re doing just fine. I have a friend who is a sales and communication coach. He...
MYTH: Digital Marketing is an Expense NOT a Revenue Generator
Okay. Okay. Okay. I’m just going to dive right in and say if you measure your marketing results you can see that it is generating revenue, not just an expense. And if it is costing you more than it is making you, you can change that because you’re measuring it, right?...
MYTH: It’s Hard to Determine an ROI of Marketing
Who told you this? Marketing is simple to track an ROI. You only have to do just that, TRACK. If you aren’t measuring and testing your marketing, you are wasting your time and your money. Marketing only works when you know it is. It shouldn’t be guesswork. Do you feel...
MYTH: Inbound Marketing is a “Fad” that will Pass
I will not let our friends at Hubspot know you think that because inbound marketing is their business. Inbound marketing is definitely not a fad and is here to stay. If you think about it, inbound marketing is the simplest form of marketing and truly makes the most...
MYTH: You Don’t Have to Know How to Market Your Business
I actually have varying thoughts on this. You, specifically, don’t need to know how to market your business. However, I believe it is imperative to have someone working within or alongside your organization that knows how to market your business. This could be your...
MYTH: Everyone is Your Customer
Are you like me and you want to get as many sales as possible to live that life you’ve always dreamed of? That definitely isn’t unnatural. I do a little happy dance every time I close a deal because I know I’m one step closer to my goals. Wouldn’t it make sense for me...
MYTH: You Don’t Need a Marketing Plan
We get this a lot. Our clients will ask, “Do I really need a marketing plan?” I bet you can guess what we always respond with. YES! You absolutely need a marketing plan. Without a plan you are traveling blindly with no clear destination and no visible path. With a...
MYTH: If Another Company is Doing it, it Should be Successful for You, too!
Um, no. If something is working for one of your competitors, or another business not related to your industry, it does not mean that tactic will work for you. My rule of thumb is to always be unique. If you’re wanting to stand out, don’t look like the rest of them....
