John Boghos
Chief Wordsmith
Words have the power to solve problems and offer solutions. As a student of the StoryBrand Framework, John loves writing on any project, of any size, and of any magnitude. As a self-proclaimed wordsmith, he firmly believes that the words he writes should invite his readers into an engaging story that will help his clients survive.
Why 2022 is The Year to Start a Business (and 5 businesses you can start today)
For some businesses 2020 was one of the hardest years they had ever faced. A lot of those businesses suffered great losses. Some had to furlough employees. Some shut down temporarily. And sadly some closed their doors permanently. Yet there was a faction of companies...
4 Strategies to Make Your Clients and Customers Love Your Business
Learning to make your customers and/or clients love your business is not as hard as you might think. It will take some effort, sure. It may challenge you to think outside the box to do so. But the concept of doing this is something innate in most of us. I liken it to...
5 Steps to Generate Referrals for Your Business in 2020
Referrals. We all recognize the need for them. Our businesses do not grow without them. Networking groups like BNI exist, in part, to help us get more referrals. They can be the lifeblood of a business. They should be the lifeblood of your business. But – are they? Do...
Building Your Business on Social Media in 2020
Back in the days of yore (you know, the 1980s), the idea of “social media” may have meant cutting out newspaper articles, printed advertisements, or coupons and handing those to others to read and consume. Or perhaps it was taking a picture with your Polaroid OneStep...
5 Steps to Grow Your Business During The 2020 Pandemic
At a moment’s notice, life as we knew it changed in the Spring of this year. We went from our usually happy, connected, vibrant, and energetic way of life to this strange, concerned, fearful, and crisis-centric existence. While it is beginning to feel that the tides...
Marketing Your Business For Halloween
You loved Halloween as a kid. You loved Halloween as a teenager. And if you’re a parent, you loved the holiday just as much when your kids dressed up as baby Ironman or a Ninja Princess. Or perhaps, if you are like me, you loved it for the surplus of Reese’s Peanut...
