Frequently Asked Questions

What is this page?

We built this page to answer some common questions we get about web design and marketing. If you have any additional questions, feel free to reach out to us on the contact page.

What is your process?

We take all of our clients through our proprietary process called the Imphasis Website Accelerator Framework which you can learn more about here. We start with a discovery session to learn what we are needing to achieve and can plan for the problems we will solve. Then we wireframe a website so we know exactly what we will be saying and where we are saying it. Once that is complete, we create a prototype. Now, the prototype isn’t supposed to be pretty, we use it to gauge functionality and it gets us there real quick! The next step is delivery. This is where we create the final project and put it through some vigorous tests to make sure it will do what it needs to for your business. After the site has been delivered, we provide ongoing care to ensure the website is always performing at 100%. Learn more about our process.

How long will it take to build my website?

Every website is unique to the client and the specific needs. A typical website can be expected to launch within 6 weeks. 

How much will my website cost?

Much like the time it takes to build a website, the cost depends on the client’s specifications and goals. Generally speaking, it is safe to start your budgeting around the $4,500 range and up for your typical business website. Learn more about your investment on our pricing page.

Who provides the content for my website?

All of our clients approach this differently. Some provide their own content, some hire an outside copywriter and photographer, and some hire us to build content for them. All of these are great options. We would recommend a professional to take care of the content if you want to use your website to generate leads.

Do I need to buy my own domain name and hosting?

We have a preferred website hosting partner in place who has been heavily vetted and meets all the requirements for the sites we build. Hosting is covered with your care plan.

What if I already have a domain name and hosting?

If you have a domain and hosting account, great! We can get your site set up with what you have. We will, however, do an audit of your current hosting situation. If it doesn’t meet our minimum standards, we will move your site to our preferred hosting company.

Will my website work on cell phones and tablets?

Absolutely! We build our websites to work on all devices.

Do you build ecommerce websites?

Yes, we do!

Do you provide training on how to use the website?

Yes. We train all of our clients on how to edit and maintain their websites.

What is Search Engine Optimization (SEO)?

SEO is the process of ranking your website high on the search engines, like Google and Bing. It’s all about providing relevant, well written, keyword-driven copy (words) on your website.

Can you help me with SEO?

Yes, we build our sites with SEO in mind and have SEO retainers available. 

Can you design my logo?

Yes, we have a team of graphic designers and strategists who can help build your brand’s identity.

Can you help me with Social Media and Email Marketing?

Yes, we will create a plan that covers all marketing aspects when we begin working together. If you would like us to implement your social media and email marketing, we are capable of doing so.

Do I need a website care/maintenance plan?

In short, yes. Websites are prone to attacks and hacking. The best way to combat that is by making sure your website is backed up and updated. We take a proactive approach instead of a reactive approach with our care plans to make sure your website is safe, secure, and up to date. Read more about our care plans and see pricing on our Care Plans page.