Chad Kraft
Website & Marketing Consultant
Marketing is never an easy task, especially if you’re going it alone without a clear plan. Chad helps his clients by providing them with a plan and helping them clarify their message to stand out above the noise. Are you ready for your brand to stand out?
10 Keys to Building an Amazing Website for Your Small Business
Building a website for any business is never an easy task. Websites are often soul-crushing. They are items on our to-do lists for months or years that we dread to even begin to cross off. However, once we cross them off, it’s awesome! Today, I’m going to help make it...
Preparing Your Business’s Accounting in 2021 with Bruce Newman, CPA
A lot of business owners don't really know where to start when it comes to their small business accounting. That's why I sat down with Bruce Newman, CPA, owner of Newman & Company PA in Maitland, FL. Newman & Company PA is an accounting, tax preparation, and...
MYTH: Having a Good Website is Enough
[presto_player id=11518]This is one I have conflicting views about. To be honest, some businesses don’t even NEED a website. That isn’t to say I don’t think they should have one, but they’re doing just fine. I have a friend who is a sales and communication coach. He...
MYTH: Digital Marketing is an Expense NOT a Revenue Generator
Okay. Okay. Okay. I’m just going to dive right in and say if you measure your marketing results you can see that it is generating revenue, not just an expense. And if it is costing you more than it is making you, you can change that because you’re measuring it, right?...
MYTH: It’s Hard to Determine an ROI of Marketing
Who told you this? Marketing is simple to track an ROI. You only have to do just that, TRACK. If you aren’t measuring and testing your marketing, you are wasting your time and your money. Marketing only works when you know it is. It shouldn’t be guesswork. Do you feel...
MYTH: Inbound Marketing is a “Fad” that will Pass
I will not let our friends at Hubspot know you think that because inbound marketing is their business. Inbound marketing is definitely not a fad and is here to stay. If you think about it, inbound marketing is the simplest form of marketing and truly makes the most...