by John Boghos | Dec 14, 2020 | Business, Marketing
Learning to make your customers and/or clients love your business is not as hard as you might think. It will take some effort, sure. It may challenge you to think outside the box to do so. But the concept of doing this is something innate in most of us. I liken it to...
by John Boghos | Nov 4, 2020 | Business, Marketing
Referrals. We all recognize the need for them. Our businesses do not grow without them. Networking groups like BNI exist, in part, to help us get more referrals. They can be the lifeblood of a business. They should be the lifeblood of your business. But – are they? Do...
by John Boghos | Oct 30, 2020 | Business, Marketing, Social Media
Back in the days of yore (you know, the 1980s), the idea of “social media” may have meant cutting out newspaper articles, printed advertisements, or coupons and handing those to others to read and consume. Or perhaps it was taking a picture with your Polaroid OneStep...
by John Boghos | Oct 26, 2020 | Business, Marketing
At a moment’s notice, life as we knew it changed in the Spring of this year. We went from our usually happy, connected, vibrant, and energetic way of life to this strange, concerned, fearful, and crisis-centric existence. While it is beginning to feel that the tides...
by John Boghos | Oct 15, 2020 | Business, Marketing, Social Media
You loved Halloween as a kid. You loved Halloween as a teenager. And if you’re a parent, you loved the holiday just as much when your kids dressed up as baby Ironman or a Ninja Princess. Or perhaps, if you are like me, you loved it for the surplus of Reese’s Peanut...
by John Boghos | Aug 20, 2020 | Business, Marketing
One of the catchiest buzz phrases around today, especially in this COVID-19 working remote climate, is “digital marketing”. But what is digital marketing and why should you be concerned about it? The most simplified definition of it is this: “Marketing activities...
