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10 Keys to Building an Amazing Website for Your Small Business

Building a website for any business is never an easy task. Websites are often soul-crushing. They are items on our to-do lists for months or years that we dread to even begin to cross off. However, once we cross them off, it’s awesome! Today, I’m going to help make it...
MYTH: Having a Good Website is Enough

MYTH: Having a Good Website is Enough

[presto_player id=11518] This is one I have conflicting views about. To be honest, some businesses don’t even NEED a website. That isn’t to say I don’t think they should have one, but they’re doing just fine. I have a friend who is a sales and communication coach. He...
MYTH: Digital Marketing is an Expense NOT a Revenue Generator

MYTH: Digital Marketing is an Expense NOT a Revenue Generator

Okay. Okay. Okay. I’m just going to dive right in and say if you measure your marketing results you can see that it is generating revenue, not just an expense. And if it is costing you more than it is making you, you can change that because you’re measuring it, right?...
MYTH: It’s Hard to Determine an ROI of Marketing

MYTH: It’s Hard to Determine an ROI of Marketing

Who told you this? Marketing is simple to track an ROI. You only have to do just that, TRACK. If you aren’t measuring and testing your marketing, you are wasting your time and your money. Marketing only works when you know it is. It shouldn’t be guesswork. Do you feel...
MYTH: Inbound Marketing is a “Fad” that will Pass

MYTH: Inbound Marketing is a “Fad” that will Pass

I will not let our friends at Hubspot know you think that because inbound marketing is their business. Inbound marketing is definitely not a fad and is here to stay. If you think about it, inbound marketing is the simplest form of marketing and truly makes the most...