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Preparing Your Business’s Accounting in 2021 with Bruce Newman, CPA

Preparing Your Business’s Accounting in 2021 with Bruce Newman, CPA

by Chad Kraft | Feb 23, 2021 | Business, Chad Kraft, Imphasis Community College

A lot of business owners don’t really know where to start when it comes to their small business accounting. That’s why I sat down with Bruce Newman, CPA, owner of Newman & Company PA in Maitland, FL. Newman & Company PA is an accounting, tax...
MYTH: Having a Good Website is Enough

MYTH: Having a Good Website is Enough

by Chad Kraft | Apr 6, 2020 | Chad Kraft, Marketing, Marketing Myth-Busters, Social Media, Websites

This is one I have conflicting views about. To be honest, some businesses don’t even NEED a website. That isn’t to say I don’t think they should have one, but they’re doing just fine. I have a friend who is a sales and communication coach. He gets his leads from...
MYTH: Digital Marketing is an Expense NOT a Revenue Generator

MYTH: Digital Marketing is an Expense NOT a Revenue Generator

by Chad Kraft | Apr 1, 2020 | Business, Chad Kraft, Marketing, Marketing Myth-Busters

Okay. Okay. Okay. I’m just going to dive right in and say if you measure your marketing results you can see that it is generating revenue, not just an expense. And if it is costing you more than it is making you, you can change that because you’re measuring it, right?...
MYTH: It’s Hard to Determine an ROI of Marketing

MYTH: It’s Hard to Determine an ROI of Marketing

by Chad Kraft | Mar 27, 2020 | Chad Kraft, Marketing, Marketing Myth-Busters

Who told you this? Marketing is simple to track an ROI. You only have to do just that, TRACK. If you aren’t measuring and testing your marketing, you are wasting your time and your money. Marketing only works when you know it is. It shouldn’t be guesswork. Do you feel...
MYTH: Inbound Marketing is a “Fad” that will Pass

MYTH: Inbound Marketing is a “Fad” that will Pass

by Chad Kraft | Mar 24, 2020 | Business, Chad Kraft, Marketing, Marketing Myth-Busters, Social Media

I will not let our friends at Hubspot know you think that because inbound marketing is their business. Inbound marketing is definitely not a fad and is here to stay. If you think about it, inbound marketing is the simplest form of marketing and truly makes the most...
MYTH: You Don’t Have to Know How to Market Your Business

MYTH: You Don’t Have to Know How to Market Your Business

by Chad Kraft | Mar 20, 2020 | Business, Chad Kraft, Marketing, Marketing Myth-Busters

I actually have varying thoughts on this. You, specifically, don’t need to know how to market your business. However, I believe it is imperative to have someone working within or alongside your organization that knows how to market your business. This could be your...
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