by Chad Kraft | Feb 23, 2021 | Business, Chad Kraft, Imphasis Community College
A lot of business owners don’t really know where to start when it comes to their small business accounting. That’s why I sat down with Bruce Newman, CPA, owner of Newman & Company PA in Maitland, FL. Newman & Company PA is an accounting, tax...
by Chad Kraft | Apr 6, 2020 | Chad Kraft, Marketing, Marketing Myth-Busters, Social Media, Websites
This is one I have conflicting views about. To be honest, some businesses don’t even NEED a website. That isn’t to say I don’t think they should have one, but they’re doing just fine. I have a friend who is a sales and communication coach. He gets his leads from...
by Chad Kraft | Apr 1, 2020 | Business, Chad Kraft, Marketing, Marketing Myth-Busters
Okay. Okay. Okay. I’m just going to dive right in and say if you measure your marketing results you can see that it is generating revenue, not just an expense. And if it is costing you more than it is making you, you can change that because you’re measuring it, right?...
by Chad Kraft | Mar 27, 2020 | Chad Kraft, Marketing, Marketing Myth-Busters
Who told you this? Marketing is simple to track an ROI. You only have to do just that, TRACK. If you aren’t measuring and testing your marketing, you are wasting your time and your money. Marketing only works when you know it is. It shouldn’t be guesswork. Do you feel...
by Chad Kraft | Mar 24, 2020 | Business, Chad Kraft, Marketing, Marketing Myth-Busters, Social Media
I will not let our friends at Hubspot know you think that because inbound marketing is their business. Inbound marketing is definitely not a fad and is here to stay. If you think about it, inbound marketing is the simplest form of marketing and truly makes the most...
by Chad Kraft | Mar 20, 2020 | Business, Chad Kraft, Marketing, Marketing Myth-Busters
I actually have varying thoughts on this. You, specifically, don’t need to know how to market your business. However, I believe it is imperative to have someone working within or alongside your organization that knows how to market your business. This could be your...
