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5 Steps to Grow Your Business During The 2020 Pandemic

5 Steps to Grow Your Business During The 2020 Pandemic

At a moment’s notice, life as we knew it changed in the Spring of this year. We went from our usually happy, connected, vibrant, and energetic way of life to this strange, concerned, fearful, and crisis-centric existence. While it is beginning to feel that the tides...
Marketing Your Business For Halloween

Marketing Your Business For Halloween

You loved Halloween as a kid. You loved Halloween as a teenager. And if you’re a parent, you loved the holiday just as much when your kids dressed up as baby Ironman or a Ninja Princess. Or perhaps, if you are like me, you loved it for the surplus of Reese’s Peanut...
Create a Digital Marketing Strategy

Create a Digital Marketing Strategy

One of the catchiest buzz phrases around today, especially in this COVID-19 working remote climate, is “digital marketing”. But what is digital marketing and why should you be concerned about it? The most simplified definition of it is this: “Marketing activities...
Should You Consider Outsourcing Your Marketing?

Should You Consider Outsourcing Your Marketing?

We have all had that moment where we have called one of the companies we do business with only to hear that we have been technologically transported to another country. Yes, we have all been sent to an outsourced company before! Yet outsourcing really does not always...
MYTH: Digital Marketing is an Expense NOT a Revenue Generator

MYTH: Digital Marketing is an Expense NOT a Revenue Generator

Okay. Okay. Okay. I’m just going to dive right in and say if you measure your marketing results you can see that it is generating revenue, not just an expense. And if it is costing you more than it is making you, you can change that because you’re measuring it, right?...