MYTH: Digital Marketing is an Expense NOT a Revenue Generator

by Chad Kraft | Apr 1, 2020 | Business, Marketing, Marketing Myths

Okay. Okay. Okay. I’m just going to dive right in and say if you measure your marketing results you can see that it is generating revenue, not just an expense. And if it is costing you more than it is making you, you can change that because you’re measuring it, right?...

MYTH: Inbound Marketing is a “Fad” that will Pass

by Chad Kraft | Mar 24, 2020 | Business, Marketing, Marketing Myths, Social Media

I will not let our friends at Hubspot know you think that because inbound marketing is their business. Inbound marketing is definitely not a fad and is here to stay. If you think about it, inbound marketing is the simplest form of marketing and truly makes the most...

MYTH: You Don’t Have to Know How to Market Your Business

by Chad Kraft | Mar 20, 2020 | Business, Marketing, Marketing Myths

I actually have varying thoughts on this. You, specifically, don’t need to know how to market your business. However, I believe it is imperative to have someone working within or alongside your organization that knows how to market your business. This could be your...

MYTH: You Don’t Need a Marketing Plan

by Chad Kraft | Mar 12, 2020 | Business, Marketing, Marketing Myths

We get this a lot. Our clients will ask, “Do I really need a marketing plan?” I bet you can guess what we always respond with. YES! You absolutely need a marketing plan. Without a plan you are traveling blindly with no clear destination and no visible path. With a...

MYTH: If Another Company is Doing it, it Should be Successful for You, too!

by Chad Kraft | Feb 18, 2020 | Business, Marketing, Marketing Myths

Um, no. If something is working for one of your competitors, or another business not related to your industry, it does not mean that tactic will work for you. My rule of thumb is to always be unique. If you’re wanting to stand out, don’t look like the rest of them....