Back in the days of yore (you know, the 1980s), the idea of “social media” may have meant cutting out newspaper articles, printed advertisements, or coupons and handing those to others to read and consume. Or perhaps it was taking a picture with your Polaroid OneStep and passing that around for others to laugh at enjoy. It was literally media being shared socially, right?

We just didn’t have another filter to pass those words through in that era. In the 80s the internet was not the easily accessed, publicly used force it is today, either. Whatever internet access may have existed at that time was seemingly available only to the military and those fabled “supercomputers.”

However, where we are today is a very different time. Most people don’t even know what a Polaroid instant camera is. Those same people, including myself, would have a hard time functioning without the power of the internet, and social media for that matter. Think about the powerful reach that social media has given to small businesses with almost zero advertising dollars in their budgets. 

Numbers Don’t Lie

Hootsuite, who offers a social media platform management tool, has published a powerful article on the quantifiable impact that social media has on our world. According to their data, more than half of the world uses social media! You read that right – more than half! 

 

How We Can Help

So, how can you harness this power to help grow your business on social media? These insights and tips will assist you in getting you started.

Social media advertising is extremely powerful

One of the most attractive benefits of social media advertising is the demographics you can focus on with a few simple clicks. For example, Facebook Ads have extremely intuitive algorithms that effortlessly (for you) get your ad to the people you want to focus on. With a few simple clicks, you can choose categories like age range, gender, income, professions, and so much more. And with Facebook’s growing collection of companies, you can cross-post with other social media platforms like Instagram. 

 

Social media is cost-effective

On top of the power that social media advertising gives you, another benefit is the cost. Most social media platforms offer low-cost options to fit just about any budget. Rather than spend money on ads that may be directed to a demographic that you do not wish to target, you can get more bang for your buck by confidently knowing that your hard-earned advertising dollars are being spent the way you want them to be.

 

Social media allows you to communicate directly with your audience

Just like everything else on social media, ads are also able to be engaged upon. Think of the two-way impact you have with a prospective customer on the other side of the country, asking your company questions directly about the ad or promotion they are seeing. People can comment, ask questions, and share your ads. Think ever further if they shared your ad or even tagged people in their circles that they think would benefit from your product or service. The impact is almost unquantifiable! 

You can even ask them questions about your ads. You can ask them to share their thoughts and ideas as you get to know them better. Without even having to pick up the phone, you can begin a direct relationship with your target audience! 

 

We Are Your #MarketingAgency

Clearly, this is not an exhaustive list of benefits for building your business on social media. These are just meant to be your starting point. We do know this information can be confusing. At times, a lot of it can even be overwhelming. As your outsourced marketing agency, Imphasis exists to work alongside you to guide you from where you are to where you want to be. 

Schedule a call with us and let’s begin a conversation about how to incorporate social media into your advertising strategy and your business growth. 

John Boghos

Chief Wordsmith