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Should You Consider Outsourcing Your Marketing?
We have all had that moment where we have called one of the companies we do business with only to hear that we have been technologically transported to another country. Yes, we have all been sent to an outsourced company before! Yet outsourcing really does not always...
How to Create SMART Marketing Goals That You’ll Actually Stay on Track For
As with anyone’s desire to grow and develop into a better version of themselves, goals play a major part in someone’s evolution from where they are to where they want to be. In November 2016, I was tipping the scale at a robust 321 pounds. I had tried several times...
The SUPER Beginners Guide to SEO
If you are like most people, the acronym SEO may not mean much to you. If it does have some familiarity, the definitions you have may not be fully accurate. Some of the explanations you come up with are something similar to this: “I know SEO stands for ‘Search Engine...
3 Tips to Effective Email Marketing
You have just been assigned as the owner of the task to initiate or take over the email marketing campaign for your company. Yet being the business owner, a key decision maker, or a mid-level marketing manager does not inherently mean that you know how to get started...
MYTH: Having a Good Website is Enough
This is one I have conflicting views about. To be honest, some businesses don’t even NEED a website. That isn’t to say I don’t think they should have one, but they’re doing just fine. I have a friend who is a sales and communication coach. He gets his leads from...
MYTH: Digital Marketing is an Expense NOT a Revenue Generator
Okay. Okay. Okay. I’m just going to dive right in and say if you measure your marketing results you can see that it is generating revenue, not just an expense. And if it is costing you more than it is making you, you can change that because you’re measuring it, right?...