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MYTH: You Don’t Need a Marketing Plan
We get this a lot. Our clients will ask, “Do I really need a marketing plan?” I bet you can guess what we always respond with. YES! You absolutely need a marketing plan. Without a plan you are traveling blindly with no clear destination and no visible path. With a...
MYTH: If Another Company is Doing it, it Should be Successful for You, too!
Um, no. If something is working for one of your competitors, or another business not related to your industry, it does not mean that tactic will work for you. My rule of thumb is to always be unique. If you’re wanting to stand out, don’t look like the rest of them....