Knowledge Base
10 Keys to Building an Amazing Website for Your Small Business
Building a website for any business is never an easy task. Websites are often soul-crushing. They are items on our to-do lists for months or years that we dread to even begin to cross off. However, once we cross them off, it’s awesome! Today, I’m going to help make it...
Why 2022 is The Year to Start a Business (and 5 businesses you can start today)
For some businesses 2020 was one of the hardest years they had ever faced. A lot of those businesses suffered great losses. Some had to furlough employees. Some shut down temporarily. And sadly some closed their doors permanently. Yet there was a faction of companies...
Preparing Your Business’s Accounting in 2021 with Bruce Newman, CPA
A lot of business owners don't really know where to start when it comes to their small business accounting. That's why I sat down with Bruce Newman, CPA, owner of Newman & Company PA in Maitland, FL. Newman & Company PA is an accounting, tax preparation, and...
4 Strategies to Make Your Clients and Customers Love Your Business
Learning to make your customers and/or clients love your business is not as hard as you might think. It will take some effort, sure. It may challenge you to think outside the box to do so. But the concept of doing this is something innate in most of us. I liken it to...
5 Steps to Generate Referrals for Your Business in 2020
Referrals. We all recognize the need for them. Our businesses do not grow without them. Networking groups like BNI exist, in part, to help us get more referrals. They can be the lifeblood of a business. They should be the lifeblood of your business. But – are they? Do...
Building Your Business on Social Media in 2020
Back in the days of yore (you know, the 1980s), the idea of “social media” may have meant cutting out newspaper articles, printed advertisements, or coupons and handing those to others to read and consume. Or perhaps it was taking a picture with your Polaroid OneStep...
5 Steps to Grow Your Business During The 2020 Pandemic
At a moment’s notice, life as we knew it changed in the Spring of this year. We went from our usually happy, connected, vibrant, and energetic way of life to this strange, concerned, fearful, and crisis-centric existence. While it is beginning to feel that the tides...
Marketing Your Business For Halloween
You loved Halloween as a kid. You loved Halloween as a teenager. And if you’re a parent, you loved the holiday just as much when your kids dressed up as baby Ironman or a Ninja Princess. Or perhaps, if you are like me, you loved it for the surplus of Reese’s Peanut...
Create a Digital Marketing Strategy
One of the catchiest buzz phrases around today, especially in this COVID-19 working remote climate, is “digital marketing”. But what is digital marketing and why should you be concerned about it? The most simplified definition of it is this: “Marketing activities...
Should You Consider Outsourcing Your Marketing?
We have all had that moment where we have called one of the companies we do business with only to hear that we have been technologically transported to another country. Yes, we have all been sent to an outsourced company before! Yet outsourcing really does not always...
How to Create SMART Marketing Goals That You’ll Actually Stay on Track For
As with anyone’s desire to grow and develop into a better version of themselves, goals play a major part in someone’s evolution from where they are to where they want to be. In November 2016, I was tipping the scale at a robust 321 pounds. I had tried several times...
The SUPER Beginners Guide to SEO
If you are like most people, the acronym SEO may not mean much to you. If it does have some familiarity, the definitions you have may not be fully accurate. Some of the explanations you come up with are something similar to this: “I know SEO stands for ‘Search Engine...
3 Tips to Effective Email Marketing
You have just been assigned as the owner of the task to initiate or take over the email marketing campaign for your company. Yet being the business owner, a key decision maker, or a mid-level marketing manager does not inherently mean that you know how to get started...
MYTH: Having a Good Website is Enough
[presto_player id=11518]This is one I have conflicting views about. To be honest, some businesses don’t even NEED a website. That isn’t to say I don’t think they should have one, but they’re doing just fine. I have a friend who is a sales and communication coach. He...
MYTH: Digital Marketing is an Expense NOT a Revenue Generator
Okay. Okay. Okay. I’m just going to dive right in and say if you measure your marketing results you can see that it is generating revenue, not just an expense. And if it is costing you more than it is making you, you can change that because you’re measuring it, right?...
MYTH: It’s Hard to Determine an ROI of Marketing
Who told you this? Marketing is simple to track an ROI. You only have to do just that, TRACK. If you aren’t measuring and testing your marketing, you are wasting your time and your money. Marketing only works when you know it is. It shouldn’t be guesswork. Do you feel...
MYTH: Inbound Marketing is a “Fad” that will Pass
I will not let our friends at Hubspot know you think that because inbound marketing is their business. Inbound marketing is definitely not a fad and is here to stay. If you think about it, inbound marketing is the simplest form of marketing and truly makes the most...
MYTH: You Don’t Have to Know How to Market Your Business
I actually have varying thoughts on this. You, specifically, don’t need to know how to market your business. However, I believe it is imperative to have someone working within or alongside your organization that knows how to market your business. This could be your...
MYTH: Everyone is Your Customer
Are you like me and you want to get as many sales as possible to live that life you’ve always dreamed of? That definitely isn’t unnatural. I do a little happy dance every time I close a deal because I know I’m one step closer to my goals. Wouldn’t it make sense for me...
MYTH: You Don’t Need a Marketing Plan
We get this a lot. Our clients will ask, “Do I really need a marketing plan?” I bet you can guess what we always respond with. YES! You absolutely need a marketing plan. Without a plan you are traveling blindly with no clear destination and no visible path. With a...
MYTH: If Another Company is Doing it, it Should be Successful for You, too!
Um, no. If something is working for one of your competitors, or another business not related to your industry, it does not mean that tactic will work for you. My rule of thumb is to always be unique. If you’re wanting to stand out, don’t look like the rest of them....
