MYTH: Inbound Marketing is a “Fad” that will Pass

MYTH: Inbound Marketing is a “Fad” that will Pass

I will not let our friends at Hubspot know you think that because inbound marketing is their business. Inbound marketing is definitely not a fad and is here to stay. If you think about it, inbound marketing is the simplest form of marketing and truly makes the most...
MYTH: You Don’t Have to Know How to Market Your Business

MYTH: You Don’t Have to Know How to Market Your Business

I actually have varying thoughts on this. You, specifically, don’t need to know how to market your business. However, I believe it is imperative to have someone working within or alongside your organization that knows how to market your business. This could be your...
MYTH: Everyone is Your Customer

MYTH: Everyone is Your Customer

Are you like me and you want to get as many sales as possible to live that life you’ve always dreamed of? That definitely isn’t unnatural. I do a little happy dance every time I close a deal because I know I’m one step closer to my goals. Wouldn’t it make sense for me...
MYTH: You Don’t Need a Marketing Plan

MYTH: You Don’t Need a Marketing Plan

We get this a lot. Our clients will ask, “Do I really need a marketing plan?” I bet you can guess what we always respond with. YES! You absolutely need a marketing plan. Without a plan you are traveling blindly with no clear destination and no visible path. With a...